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Marketing Plays a Key Role in Pharmaceutical Sales


Author: Alan Gillies

The healthcare system represents an extremely complex dynamic and due to its size can be a primary driver of a country's economic engine. There are many different incentives and restrictions governing the use of an individual pharmaceutical product and many different agendas along the way. Before a solution to the patient's problem may be presented, it has to face a complex path from the scientist at one end to the sufferer at the other. In the dissemination of information, pharmaceutical consultants help to ensure that all those who have an input into the decision-making process are fully aware of all the repercussions. More

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Judging the Importance of Effective Implementation


Author: Alan Gillies

If organised properly, planning is all very well and good with an adequate marketing strategy outlined on paper, but it’s essential to remember that nothing happens unless action is taken. They say that you cannot win the lottery without buying a ticket and this essentially means that you cannot land meaningful sales and revenue unless you engage in the marketplace. Selling within the pharmaceutical business is much more than inking contracts and exchanging products for cash, it is also about management of reputations, the education of professionals and end users and corporate positioning. There are a lot of subtle steps involved when establishing a client account and ensuring that values are transferred and objectives met. It is so important to develop and train a meaningful sales and marketing team and a pharmaceutical consulting firm has widespread and intense experience in this arena. More

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Gauging Sales Force Effectiveness


Author: Alan Gillies

No amount of creativity or product superiority will be advantageous unless the pharmaceutical company is able to get its product to the market and into the hands of the end user. The selection of a productive sales and marketing team is critical to the survival of the company and this team must be adequately trained in not only the value and benefits of the product, but the techniques, initiatives and strategies necessary to go out into the marketplace and actually sell. Sales force effectiveness is of such critical importance, yet it is often poorly reviewed or supervised. Pharmaceutical consultants are highly skilled in training and motivating and can bring a company's sales team up to a high level of effectiveness, with considerable potential gain for the organisation. More

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Can we KAM?


Author: Alan Gillies

It’s an increasingly common question being asked or investigated within the majority of Pharmaceutical companies these days. The intriguing question is, “What is the driver behind the focus on Key Account Management, is it a well thought out strategy that is responding to the changing environment,” or is it “How do we structure our sales forces now that they are (or need to be) vastly reduced in number?” More

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It’s the Implementation Stupid!


Author: Alan Gillies

Firstly an apology or two, as the title was in no way directed at you the reader or indeed anyone else specifically, and secondly I apologise for another blog that plagiarises recent U.S. presidential Campaign messages - See "Can We KAM?” More

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Key account management and the pharmaceutical industry: The rationale for change.


Author: Alan Gillies

For many years, the main approach to selling pharmaceuticals was geared around a Share of Voice Model, which focused on frequency and coverage as the main drivers of sales. Until recently, it was true that increasing the number of sales reps, and therefore the number of details done by a sales force, did indeed increase revenue and sales. More

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Pharmaceutical Sales Training


Author: Alan Gillies

For anyone who may be considering pharmaceutical sales training, it’s important to realise that a career in pharmaceutical sales is very different from any other industry. Often the concept of “hard selling” isn’t appropriate within this environment; rather the proponent will be required to personally possess a combination of sharply honed people skills and a high level of technical proficiency. Traditional sales skills may form a large element of your training, but it’s also important to realise that an effective pharmaceutical salesperson will be expected to master specific elements of sociology, as well as certain technological proficiencies. More

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